On Apple’s “Hey Siri” Event

Earlier this month, Apple hosted their “Hey Siri” event unveiling their latest tech. Here are some of the highlights from the expo: iPhone 6S/6S Plus According to the new iPhone 6S commercial, “The only thing that’s changed is everything.” The biggest upgrade to the 6S is the new “3D Touch,” which differentiates between softer touches—peeks—and more forceful touches, or pops. Apple is also giving the camera a substantial upgrade to 12MP, but optical image stabilization is only available on the new 6S Plus. Apple’s also showcasing new 4K videos and Live Photos (which look essentially like a freeze frame which, when tapped, shows a short video). Of course, there’s also a new rose gold finish for both phones, but the main draw of the upgrade are of course new features like the fastest performance with an A9 chip and an MP motion co-processor and “Hey Siri.” iPad Pro Some tech experts have already suggested that the new iPad Pro is, at 12.9 inches on the diagonal, too big. However, its third generation A9X chip outperforms 80% of the laptops sold in the past twelve months, and it performs well when compared to the latest MacBooks. With four speaker audio and 10 hour battery life, the device itself seems excellent, though large. Apple is also offering special accessories for the iPad Pro: a smart keyboard and the Apple Pencil. Apple Watch Apple Watch’s expanded band options was predictable, but overall a smart expansion. They’re also now offering a complete product matrix of the upgraded watch straps, watch sizes, and watch finishes. Apple’s partnership with Hermés for Apple Watch Hermés—a wraparound hand-stitched leather strap and custom build of WatchOS—is interesting, and the new Watch OS became available September 16. Apple TV From the demo, the new Apple TV looks great for video consumption and casual gaming. The new Apple TV has an incredible user interface and a brand new tvOS. Apple TV is app-driven, and the revolutionary Siri remote features a glass touch surface in addition to voice recognition and shortcuts. Apple TV is potentially the most disruptive piece of technology since the iPhone—it’s intuitive, responsive, and seamlessly elegant, epitomizing the best of Apple—and will likely shape and define how all TVs progress over the next several years. Check out a synopsis of Hey Siri, here.