From CTA: Data and Automation [video]

Breakthroughs in technology revolutionize everything - not just the products we create, but also marketing, advertising, and how we connect with our customers. Data and automation allow for increased personalization of the consumer experience, which in turn influences what kind of marketing is most effective. At CES 2016, Penry Price, VP of Marketing Solutions at LinkedIn, and Andy Markowitz, GM of Performance Marketing Labs at GE, discussed how data and automation are converging to create customer-centered marketing capabilities. Click this link to see the video and discover how data helps the tech world revolve around you.